1. Create a website suitable for Google AdSense
Some types of sites generate more Google AdSense revenue than others. The two main performance criteria are content quality and traffic volume.
Content can be divided into two categories: those that bring new visitors to your site every day, and those that keep them coming back every day. Ideally, you must find a good balance between the two, so as to constantly renew your traffic while retaining a good part of your visitors.
Some of the perfect content sites to attract new and known visitors include the following:
Blogging
News sites
Forums and discussion platforms
Niche social networks
Free online tools
2. Integrate different types of ad units
Depending on their specifics, businesses create different styles of ads in Google AdWords, the go-to tool for advertisers. They can opt for simple text ads, image ads and video ads.
Knowing that advertisers can choose from several different ad formats, you should add different types of ad units to your site. This will give your audience the opportunity to click on the ads most likely to interest them and to connect with advertisers.
When deciding what type of ads to add and where you will place them, think about the user experience. Your pages should always have more content than ads. With Google Analytics, test the number of ads on your pages, their placement, and their style to identify the most effective practices for your site and your visitors.
3. Deploy AdSense ads for personalized searches
If your site has a lot of content (blog, news, forum, etc.), you might want to try AdSense for Custom Search. This solution can not only provide a quality user experience by allowing them to find specific content on your site, but also maximize your Google AdSense earnings by displaying ads next to your site's search results.
4. Start making money with Google AdSense on YouTube
Google AdSense isn't just for publishers of text content and free online tools. If you like making videos, start spreading your unique creations on YouTube by opening your own channel.
Once your YouTube channel is established, you can access the features offered to you and enable monetization. We'll walk you through when you need to link your YouTube channel to your AdSense account in order to monetize your videos.
When your YouTube channel is linked to your AdSense account, you can choose which videos to monetize and which types of ads to show to your viewers. Just go to your video manager and select the ad settings for the videos you want.
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